General Merchandise: Health Care 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Internal-Analgesic Brands

C-store sales, 52 weeks ending Dec. 29, 2013

BC and Goody’s stayed on top of the internal-analgesics segment in c-stores and together claimed about one-quarter of subcategory sales in 2013, according to IRI. Both, however, experienced declines in dollars and unit sales, IRI figures show. Private-label analgesics grew about 3% in dollars and 2% in units.

Brand C-store sales ($ millions) PCYA Unit sales (millions) PCYA
Goody's $40.1 -1.8% 26.1 -3.9%
BC $39.0 -5.0% 26.3 -5.7%
Private label $31.7 3.1% 12.8 2.2%
Advil $29.5 -6.7% 5.6 -8.8%
Aleve $16.8 -5.3% 3.0 -9.9%
Total (including brands not shown) $327.1 -1.8% 159.9 -5.8%

Source: IRI


Weight-Control/Nutritional Brands

C-store sales, 52 weeks ending Dec. 29, 2013

While Muscle Milk brands contributed more than two-thirds of c-store dollar sales in the weight-control/nutritional segment, according to IRI, the subcategory’s nearly 10% growth was also fueled by the VPX Redline Xtreme and Core Power brands.

Brand C-store sales ($ millions) PCYA Unit sales (millions) PCYA
Muscle Milk $166.7 5.6% 46.3 3.4%
VPX Redline Xtreme $22.5 16.7% 7.1 20.8%
Muscle Milk Light $14.7 2.9% 4.1 0.4%
Core Power $11.4 >1,000% 3.4 >1,000%
Muscle Milk Pro Series 40 $6.5 NA 1.6 NA
VPX Redline Power Rush $3.4 6.7% 1.1 7.9%
ABB Pure Pro 50 $3.3 93.0% 0.8 94.3%
Neuro Trim $3.3 -25.9% 1.3 -27.2%
Kellogg's Special K $3.2 5.3% 1.2 3.6%
VPX Redline $2.9 -18.9% 0.9 -17.2%
Total (including brands not shown) $274.2 9.8% 80.0 7.8%

Source: IRI


Energy-Shot Brands

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of energy shots declined for the second straight year, down nearly 9% in dollars and off 8% in units, according to IRI. The 5-hour Energy brand claimed more than 90% of dollar share in the segment.

Brand C-store sales ($ millions) PCYA Unit sales (millions) PCYA
5-hour Energy $750.7 -8.0% 229.3 -8.0%
Stacker 2 6-hour Power $13.6 -27.4% 3.9 -27.5%
Tweaker $5.5 46.1% 4.7 48.7%
E6 $3.4 -32.7% 2.0 -27.3%
Street King $3.2 69.6% 1.2 86.4%
Vital 4U Screamin Emergy $2.7 -7.2% 2.4 -8.5%
VPX Redline Power Rush $2.7 -12.5% 0.9 -12.2%
Worx Energy Extra Strength $2.6 -64.9% 1.1 -61.2%
Fuel in a Bottle $2.6 30.4% 1.2 41.3%
Stacker 2 $2.3 -34.2% 0.6 -33.2%
Total (including brands not shown) $803.5 -8.8% 254.5 -8.0%

Source: IRI


Distributor Data: Vitamin/Supplement/Energy Shooters

Calendar year 2013

The top-shipped energy shot from McLane in 2013 was the 5-hour Energy Extra Strength Berry.

1. 5-hour Energy Extra Strength Berry (1.93-oz.)

2. 5-hour Energy Extra Strength Grape (1.93-oz.)

3. 5-hour Energy Berry (2-oz.)

4. 5-hour Energy Pomegranate (2-oz.)

5. 5-hour Energy Grape (2-oz.)

Source: McLane Co.

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