Where the Gains Are
C-store sales, 52 weeks ending Dec. 28, 2014
Convenience stores experienced largely modest growth in health and beauty care (HBC) in 2014, with the biggest dollar increases coming in soap and suntan products. Contraceptive-sales dollars increased slightly, while sales of sanitary napkins and tampons showed small declines in both dollars and units. In paper products, sales of toilet tissue, paper towels and facial tissue were down last year.
Personal Care
| Segment | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Contraceptives | $142.2 | 1.4% | 36.1 | -1.8% |
| Sanitary napkins/tampons | $49.6 | -1.3% | 12.6 | -1.6% |
| Toothbrush/dental accessories | $24.2 | 1.9% | 9.4 | 1.2% |
| Toothpaste | $11.5 | 6.3% | 4.6 | 4.8% |
| Mouthwash | $10.7 | 4.4% | 4.0 | 5.8% |
| Lip treatment | $83.8 | 0.4% | 39.2 | -0.9% |
| Eye/contact-lens care product | $69.5 | 3.1% | 18.1 | 4.6% |
| Deodorant | $17.4 | 3.8% | 5.5 | 3.4% |
| Soap | $15.7 | 7.5% | 7.3 | 2.5% |
| Suntan products | $12.2 | 9.1% | 1.7 | 13.3% |
| Hand and body lotion | $7.7 | 1.4% | 3.2 | 2.6% |
| Blades | $7.2 | -2.8% | 2.5 | -2.8% |
| Nail cosmetics | $5.2 | 0.7% | 3.6 | 0.3% |
| Hair accessories | $3.5 | -7.7% | 2.3 | -3.2% |
| Shampoo | $3.2 | 0.8% | 1.1 | -2.0% |
| Shaving lotion/men’s fragrance | $5.5 | 10.7% | 1.2 | 9.3% |
| Shaving cream | $1.9 | 0.2% | 0.7 | -5.4% |
| Hair spray/spritz | $1.9 | -3.6% | 0.6 | -7.8% |
| Pantyhose/nylons | $1.1 | -18.8% | 0.2 | -2.9% |
| Other grooming supplies | $1.0 | 4.2% | 0.6 | 1.5% |
| Baby needs | $4.2 | -1.0% | 1.7 | -3.6% |
| Diapers | $2.6 | -15.3% | 0.3 | -17.9% |
Source: IRI
* Percent change from a year ago
Paper Products
| Segment | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Toilet tissue | $53.6 | -4.9% | 26.5 | -8.7% |
| Paper towels | $22.6 | -4.9% | 11.5 | -5.7% |
| Facial tissue | $10.5 | -7.5% | 7.7 | -3.6% |
| Paper napkins | $2.1 | 2.3% | 1.2 | 0.2% |
Source: IRI
* Percent change from a year ago
Distributor Data: HBC Shipments
Calendar year 2014
Average shipments per store per week of family-planning products from McLane rose more than 6% in 2014.
| Segment | APSW** (in dollars) | APSW dollar growth | PCYA* |
| Grooming aids | $16.38 | $3.23 | 24.6% |
| Family planning | $13.76 | $0.82 | 6.3% |
| External care | $11.07 | $0.11 | 1.0% |
| Feminine hygiene | $6.05 | -$0.08 | -1.2% |
| Baby | $1.66 | -$0.71 | -30.0% |
Source: McLane Co.
* Percent change from a year ago ** Average shipments per store per week
Lip-Care Trends
Dollar sales of lip treatment were largely flat in 2014, growing less than half a percentage point, with units declining slightly.
Lip Balm/Cold-Sore Medications by Brand
C-store sales, 52 weeks ending Dec. 28, 2014
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| ChapStick Classic | $34.7 | -1.2% | 16.0 | -1.2% |
| Carmex Cold Sore | $12.9 | 1.0% | 6.1 | 0.3% |
| Blistex | $8.6 | 1.8% | 4.6 | 0.9% |
| Carmex Lip Balm | $5.9 | -3.5% | 2.7 | -7.6% |
| ChapStick Lip Moisturizer | $5.8 | 0.1% | 2.7 | 0.0% |
| Total (including brands not shown) | $83.8 | 0.4% | 39.2 | -0.9% |
Source: IRI
Distributor Data: External Care by UPC
Calendar year 2014
The most-shipped external-care UPC by McLane in 2014 was the 0.15-ounce ChapStick Classic Original.
- ChapStick Classic Original (0.15-oz.)
- ChapStick Cherry (0.15-oz.)
- Lil’ DrugStore Carmex tube
- Blistex Regular (0.15-oz.)
- ChapStick Lip Moisturizer (0.15-oz.)
Source: McLane Co.
CONTINUED: Condoms, Lip Care & Feminine Hygiene
Condom Trends
Condom Manufacturers
C-store sales, 52 weeks ending Dec. 28, 2014
Unit sales of condoms declined 1.8% in 2014 and dollar sales rose a little more than a percentage point, according to IRI data.
| Manufacturer | C-store sales ($ millions) | PCYA* | Share of category sales | Point change | Unit sales (millions) | PCYA* |
| Church & Dwight Co. Inc. | $107.3 | 7.4% | 75.4% | 4.2 | 26.8 | 5.3% |
| Ansell Americas | $19.0 | -9.3% | 13.4% | -1.6 | 4.8 | -15.9% |
| Reckitt Benckiser Inc. | $14.0 | -19.4% | 9.9% | -2.5 | 3.9 | -21.1% |
| Total (including manufacturers not shown) | $142.2 | 1.4% | 100.0% | NA | 36.1 | -1.8% |
Source: IRI
Distributor Data: Family Planning by UPC
Calendar year 2014
The most-shipped family-planning UPC from McLane to c-stores in 2014 was the three-count Trojan Magnum.
- Trojan Magnum (3-count)
- Trojan Ultra-Thin Lubricated (3-count)
- Trojan Ribbed (3-count)
- Trojan Magnum Ultra-Thin (3-count)
- Trojan Her Pleasure (3-count)
Source: McLane Co.
Feminine-Hygiene Trends
C-store sales of sanitary napkins and tampons declined in 2014 by 1.3%, according to IRI.
Sanitary Napkins/Tampons by Brand
C-store sales, 52 weeks ending Dec. 28, 2014
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Tampax tampons | $25.1 | -6.4% | 6.6 | -6.6% |
| Always sanitary napkins/liners | $10.8 | 5.3% | 2.4 | 6.7% |
| Tampax Pearl tampons | $4.6 | 51.6% | 1.0 | 61.0% |
| Playtex Gentle Glide tampons | $4.0 | -9.5% | 1.1 | -8.4% |
| Stayfree sanitary napkins/liners | $2.5 | -11.9% | 0.7 | -12.7% |
| Total (including brands not shown) | $49.6 | -1.3% | 12.6 | -1.6% |
Source: IRI
* Percent change from a year ago
Distributor Data: Feminine-Hygiene UPCs
Calendar year 2014
The most-shipped feminine-hygiene UPC from McLane to c-stores in 2014 was the 10-count Tampax Super tampons.
- Tampax Super tampons (10-count)
- Tampax Regular tampons (10-count)
- Always Ultra Maxi with wings (18-count)
- Tampax Super Plus tampons (10-count)
- Playtex Deodorant Super tampons (8-count)
Source: McLane Co.
Toilet Tissues by Brand
C-store sales, 52 weeks ending Dec. 28, 2014
C-store toilet-paper sales fell nearly 5% in 2014, according to IRI. Scott brand moved to the top of the category in dollar sales.
| Brands | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
| Scott | $12.4 | 2.8% | 7.4 | 2.5% |
| Private label | $12.2 | -10.5% | 6.1 | -18.2% |
| Charmin Ultra Strong | $12.2 | -16.5% | 4.4 | -19.3% |
| CVP | $3.6 | 1.1% | 1.7 | 2.9% |
| Charmin Basic | $3.2 | 231.7% | 1.4 | 196.7% |
| Total (including brands not shown) | $53.6 | -4.9% | 26.5 | -8.7% |
Source: IRI
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