General Merchandise: Specialty Items 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Distributor Data: General Merchandise

Calendar year 2013

McLane shipments of motor oil fell nearly 7% by dollars in 2013, with accessories up more than 7%. In other general-merchandise items, battery shipments dropped nearly 17%.

Automotive Products      
Segment Avg. shipments per store per week (in dollars) Avg. shipments per store per week (dollar growth) PCYA
Motor oil $34.68 -$2.46 -6.6%
Accessories $13.28 $0.89 7.2%
Additives $12.52 -$0.14 -1.1%
Antifreeze $10.72 $0.89 9.0%
Window solvent $6.82 $1.60 30.7%
Transmission $2.60 -$0.50 -16.2%
Total automotive products $80.63 $0.29 0.4%
Other Products      
Batteries $9.92 -$1.98 -16.6%
Seasonal $8.41 $0.01 0.1%
Sunglasses $3.84 -$0.82 -17.7%
Wearing $3.23 $0.27 9.1%
School/office supplies $1.84 -$0.17 -8.5%
Telecommunications hardware $1.51 -$3.89 -72.0%
Gaming/novelty $0.91 $0.03 3.8%
Hardware/tools/electrical $0.73 -$0.27 -27.2%
Film/photo $0.48 -$0.17 -26.2%
Floral $0.08 -$0.11 -59.6%
Other $5.66 $3.37 147.1%

Source: McLane Co.


Battery Trends

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of batteries continued to decline in 2013, falling 9% in dollars and nearly 15% in units, according to IRI. Duracell Coppertop alkaline batteries gained nearly 5% of dollar share last year.

Batteries by Brand

       
Brand C-store sales ($ millions) PCYA Unit sales (millions) PCYA
Duracell Coppertop $48.7 3.4% 9.4 1.1%
Energizer Max $40.9 -14.6% 7.8 -17.1%
Private label $8.4 13.7% 1.8 2.6%
Rayovac $5.5 -21.2% 2.4 -40.9%
Sony $5.3 -5.2% 1.4 -8.0%
Total (including brands not shown) $125.1 -9.0% 27.4 -14.7%

Source: IRI


Distributor Data: Batteries by UPC

Calendar year 2013

The top-shipped battery UPC from McLane in 2013 was the four-count Duracell AA alkaline.

1. Duracell Alkaline AA (4-count)

2. Energizer AA (4-count)

3. Duracell AAA (4-count)

4. Energizer AAA (4-count)

5. Duracell Alkaline 9V

Source: McLane Co.


Cross-Category Opportunity

In a ranking of the top single-item transactions in a c-store, the list was dominated by general merchandise, showing an untapped opportunity for adjacencies. According to recent research by  Management Science Associates that examined point-of-sale data at three midsize c-store chains, here are the top 10 categories purchased in a single-item transaction:

1. Automotive products, such as gas cans, fuses and emergency items

2. Telecommunications hardware

3. Antifreeze, coolants and window solvents

4. Family-planning items

5. Maps

6. Transmission/brake fluids

7. Prepaid telecommunications

8. Batteries

9. Milk

10. Coffee and coffee refills

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