From Guts to Gigabytes
Retailers turn to software to take guesswork out of fuel pricing.
This is how CEFCO Convenience Stores processes fuel-pricing changes.
First part: Go out and gather competitor pricing information, enter data into a spreadsheet—then determine what CEFCO’s street pricing should be.
Now part two: Post the information to the company intranet. Store managers access the info and have two hours to make any changes—then acknowledge they’ve been made.