Learning Your ABZs
The youngest group of consumers is going to change the world. Are you ready for them?
Don’t expect Gen Z to fuel up the way their parents do
For most people of driving age, the concept of alternative-fuel vehicles is just that—still an idea, possibly a good one, but not yet practical during this era of low gasoline prices.
For Gen Z, many of whom have a learner’s driving permit or are still bumming a ride from their mom and dad, the future car has no such limitations.
For example, while Gen Z consumers were somewhat less likely than millennials to say they would lease or buy an alternative-fuel vehicle, the two generations’ enthusiasm for electric vehicles (EV) was about the same, according to the CSP-Technomic survey.
Nearly 40% of Gen Z says they would within the next 20 years buy or lease a plug-in hybrid, which can run on a battery or a gasoline-powered engine, or pure battery-powered EVs.
Gen Z bested millennials’ interest in using EV charging stations, whether they are at the gas pumps or have their own dedicated parking space.