A. Customer Seating
Though Brooklyn Vaper clocks in at less than 800 square feet, owner Ilona Orshansky says her diverse customer base frequently uses the small lounge area. “We invite our customers to bring their computers, vape, talk about vape, just hang out,” she says. “Vaping is all about hanging out.”
B. Hardware Sampling
The Brooklyn, N.Y.-based vape shop carries a rotating number of tanks and mods, showcasing best sellers up front so customers can try them. “I can spend all my time researching these products,” says Orshansky. “This is why c-stores can never keep up: The hardware that came out last week is no longer cool. If you’re ordering hundreds, you’re stuck with null-and-void product.”
C. E-Juice Abundance
With more than 40 flavors to choose from, e-liquid sampling is “100% important to business,” Orshansky says. Besides innumerous flavors, the shop carries multiple nicotine strengths—though Orshansky says her customers’ nicotine preferences are changing with the hardware. “The better the hardware, the lower the nicotine,” she says.
D. Space Optimization
Besides two sales counters, wall space is used for extra e-juice storage. Though Brooklyn Vaper sells a good deal of tanks, profıts come from the liquids. “It’s a combination of sales,” Orshansky says. “But the money’s in the razor blade, not the razors.”
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