On The Menu: Beverage Data 2014

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Cross-Channel Beverage Menu Prevalence

Percent offering

When analyzing which beverages are offered across multiple channels, data outliers include obvious trends such as the prevalence of packaged beverages in c-stores. College & university (C&U) overindexed on smoothies and specialty coffee drinks.

Beverage C-stores QSR/fast casual C&U Hospitals Total*
Dispensed regular coffee 98% 57% 94% 95% 89%
Packaged soft drinks 97% 51% 82% 95% 82%
Dispensed soft drinks 86% 87% 96% 74% 73%
Dispensed iced tea 65% 81% 86% 72% 72%
Packaged energy drinks 98% 23% 71% 60% 58%
Packaged coffee drinks 95% 3% 64% 53% 50%
Made-to-order specialty coffee
drinks
16% 25% 63% 42% 31%
Made-to-order smoothies 13% 30% 57% 27% 27%
Dispensed hot tea 27% 17% 32% 19% 25%

Source: FARE 2014 State of Foodservice Study

*Total includes nursing homes, long-term care, senior living


Cross-Channel Beverage Growth Expectations

Overall, c-store operators seem more optimistic about beverage sales growth than their QSR/fast-casual and non-commercial brethren.

Which two of the following foodservice beverage categories do you believe have the highest sales growth potential in the next year?

Beverage C-stores QSR/Fast casual C&U Hospitals Total*
Made-to-order specialty coffee
drinks
19% 33% 42% 28% 28%
Packaged energy drinks 42% 10% 28% 18% 24%
Made-to-order smoothies 15% 31% 34% 19% 23%
Packaged soft drinks 24% 6% 13% 34% 19%
Dispensed regular coffee 24% 10% 11% 16% 17%
Dispensed iced tea 19% 31% 7% 11% 14%
Dispensed soft drinks 25% 21% 1% 12% 12%
Packaged coffee drinks 17% 0% 18% 4% 10%
Dispensed hot tea 1% 6% 7% 1% 3%
None of the above 4% 23% 17% 24% 22%

Source: FARE 2014 State of Foodservice Study

*Total includes nursing homes, long-term care, senior living


Coffee Menu Importance: Retail vs. Restaurant

Year ending December 2013

Traditional coffee has the highest importance at c-stores, while specialty coffee is still highest at QSRs.

Channel Menu importance***
Traditional coffee  
C-store 9.6%
Food & drug 4.3%
QSR 7.2%
Specialty coffee  
C-store 3.4%
Food & drug 1.7%
QSR 6.6%

Source: The NPD Group/CREST

***Percent of meals/snacks that include item


Day-Part Distribution

Most away-from-home serving incidences for coffee happen in the morning, with 68% of brewed-coffee servings, for example, being poured at that day-part, according to Datassential. However, while more than one-half of iced- and frozen-coffee incidences occur in the morning, a respectable percentage—or one-third—happen midday.

Coffee type Morning Midday Evening
Brewed coffee 68% 24% 8%
Specialty coffee 60% 27% 13%
Iced coffee 55% 34% 11%
Frozen coffee 53% 33% 13%
Iced tea 26% 54% 20%
Hot tea 52% 31% 16%

Source: Datassential

NEXT: Beverage Use & Traffic Drivers

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