On The Menu: Snacking Data 2014

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Average Snacks Per Day

Compared to baby boomers, more millennials report snacking four or more times per day. Conversely, more boomers (compared to millennial respondents) report snacking one or two times per day.

Number of snacks per day Millennials* Baby boomers*
1 16.7% 37.1%
2 35.1% 39.3%
3 22.3% 14.3%
4 15.3% 6.2%
5 5.7% 2.2%
More than 5 4.9% 1.1%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)

*Numbers do not equal 100 due to rounding



Snacking Preferences, Time of Day

Baby-boomer survey respondents snack much more than millennial respondents after dinner (42% vs. 35%). Millennials snack just before dinner much more frequently than boomers (22% vs. 8%).

Day-part Millennials Boomers
Morning 15% 4%
Midmorning 40% 34%
Early afternoon 43% 27%
Late afternoon 58% 47%
Before dinner 22% 8%
After dinner 35% 42%
Late night 37% 25%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)


Snack Purchasing Venue Choices

Millennials prefer purchasing snacks from convenience stores and fast-food restaurants, whereas baby boomers prefer making snacks at home.

Venue Boomers Millennials
C-store 19% 47%
Make my own at home 45% 33%
Fast-food restaurant 21% 39%
Drug store 14% 20%
Supermarket bakery 17% 17%
Supermarket deli 12% 16%
Fast-casual restaurant 5% 11%
Cafeteria at workplace 3% 7%
Casual-dining restaurant 3% 7%
Cafeteria or other venue
at my school
1% 4%
Supermarket (other) 2% 1%
Other 12% 3%

Source: Culinary Visions Panel Research 2013

Base: 372 baby boomers (49-67) and 942 millennials (19-36)

NEXT: Snack Preferences Throughout the Day

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