The prepaid category seems averse to change, according to data from CSP’s 2014 Outlook Survey [CSP—Dec. ’14, p. 97].
Each year, about two-thirds of retailers say they plan to keep their offer as is, and the trend continues.
Of those retailers who plan to make a change, gift cards are a popular addition, while prepaid wireless was most often cited as an area in which to scale back.
Will your prepaid section grow, shrink or stay the same in 2015?
Stay the same | 64.0% |
Grow some product categories, shrink others | 14.4% |
Shrink | 11.2% |
Grow | 10.4% |
In what areas will you grow your prepaid section?
Gift cards | 42.3% |
Prepaid debit or credit | 23.1% |
Proprietary prepaid card | 16.7% |
Prepaid wireless | 15.4% |
Other | 2.5% |
In what areas will you shrink your prepaid section?
Prepaid wireless | 40.0% |
Prepaid debit or credit cards | 22.9% |
Proprietary prepaid cards | 17.1% |
Gift cards | 17.1% |
Other | 2.9% |
Source: CSP Outlook Survey 2014
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