Sometimes you see it as a fist bump. Other times it’s a high-five or a simple enthusiastic announcement. Most often, it’s expressed with a subtle grin creeping slowly across someone’s face. The fact is, customers can’t help but react when they see a fuel-price rollback at the pump.
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Linda Zid is senior editor at CSP magazine and edits Tobacco E-News, a weekly newsletter. She is based out of CSP's Mesa, Ariz., office
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