Snacks: Energy/Diet/Granola Bars 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of bars rose nearly 9% in 2013, according to IRI, with nutritional/intrinsic health posting the biggest gains. Granola-bar sales, meanwhile, fell more than 11%, with units off more than 9%.

Bar type C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Nutritional/intrinsic
health value bars
$461.1 15.3% 224.3 13.5%
Breakfast/cereal/snack bars $166.7 5.4% 148.3 1.8%
Granola bars $99.1 -11.3% 123.1 -9.5%
Total
(including bar types not shown)
$727.0 8.6% 495.8 3.5%

Source: IRI


Market Share by Bar Type

C-store sales, 52 weeks ending Dec. 29, 2013

Nearly 60% of c-store bar dollar sales and 41% of unit sales came from the nutritional segment in 2013, according to IRI.

Source: IRI


Snack-Bar Trends

In c-stores, the top-selling nutrition-bar brand by units in the 52 weeks ending Dec. 21, 2013, was Clif, according to Nielsen. IRI reports Kellogg’s Rice Krispies Treats as the top breakfast/cereal/snack bar brand, with Nature Valley leading the granola-bar segment.

Nutrition-Bar Brands by Units    
C-store sales, 52 weeks ending Dec. 21, 2013    
Brand Unit sales
(millions)
PCYA
Clif 43.2 26.2%
Kellogg’s Special K Protein 31.5 5.6%
PowerBar 31.2 -8.0%
MET-Rx 14.7 -8.0%
Supreme Protein 10.4 -0.2%

Sources: The Nielsen Co., U.S. Nutrition

Breakfast/Cereal/Snack-Bar Brands        
C-store sales, 52 weeks ending Dec. 29, 2013        
Brand C-store sales
($ millions)
PCYA Unit sales
(millions)
PCYA
Kellogg’s Rice Krispies Treats $58.8 5.3% 48.4 -0.1%
Kellogg’s Nutri-Grain Bars $30.5 -0.4% 34.3 -1.5%
General Mills Golden Grahams Treats $13.9 -8.2% 10.2 -9.4%
General Mills Lucky Charms Treats $10.1 1.7% 7.3 1.7%
Kellogg’s Special K Bar $8.9 -11.7% 10.0 -13.4%
Total (including brands not shown) $166.7 5.4% 148.3 1.8%
         
Granola-Bar Brands        
C-store sales, 52 weeks ending Dec. 29, 2013        
Nature Valley $41.2 -1.6% 48.6 -3.3%
Nature Valley Sweet & Salty Nut $24.8 13.8% 28.0 13.8%
Sunbelt $12.7 -4.6% 26.2 -7.9%
Nature Valley Chewy Trail Mix $7.4 -12.1% 8.8 -13.0%
Quaker Big Chewy $2.8 -24.6% 2.9 -25.0%
Total (including brands not shown) $99.1 -11.3% 123.1 -9.5%

Source: IRI

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