During a summer dominated by unfamiliar drinks such as Henry’s Hard Soda and Nauti Seltzer, it seems the sky is the limit for new beer-based drinks to make an impression.
Did Anheuser-Busch set the trend with the rollout of Bud Light Lime in 2008? Did Coors Brewing Co. start things in 1993 with its short-lived Zima? Is Bartles & Jaymes, introduced in 1981, to blame?
We’ll leave the history to the archeologists. Instead, CSP offers a sampling of the splintering directions the beer category has taken since the turn of the century.
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