CSP Magazine

Super Marketing

Industry debates loyalty ties between convenience, grocery stores.

When grocery chains such as Giant Eagle, Jewel and Albertsons began placing pumps on their lots earlier this decade, convenience retailers rolled their eyes and braced themselves for yet another assault on their gasoline profits.

But in 2009, retailers are seeing a different picture unfold. Partnerships are springing up between grocers and c-store operators, as a way for the  former to leverage existing fueling sites and for the latter to bump up traffic counts.

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