Tobacco: Cigarettes, RYO, E-Cigarettes & Lighters 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

Article Preview: 

Distributor Data: Branded Discount Cigarettes (C-Stores & Travel Plazas)

Calendar year 2013

The Pall Mall brand represented nearly 56% of branded discount cigarettes shipped by McLane in 2013, with the Pall Mall Red Box 100 the No. 1 UPC.

Market Share by UPC  
Cigarette UPC Share of carton sales
Pall Mall Red Box 100 11.2%
Pall Mall Blue Box 100 8.6%
Pall Mall Blue Box King 6.0%
Pall Mall Red Box King 5.9%
Pall Mall Menthol Box 100 5.7%
Pall Mall Orange Box 100 4.6%
L&M Box 100 3.7%
L&M Box King 3.7%
L&M Blue Box King 3.0%
L&M Blue Box 100 2.8%
Market Share by Brand  
Brand Share of carton sales
Pall Mall 55.9%
L&M 19.0%
Pyramid 6.8%
Doral 4.5%
Misty 4.1%
USA 3.0%
Liggett Select 2.2%
Basic 1.9%
Sonoma 1.2%
Old Gold 0.4%
Other 1.0%

Source: McLane Co.


Distributor Data: Subgeneric Cigarettes

Calendar year 2013

McLane’s most shipped subgeneric cigarette UPC in 2013 was the Maverick Menthol Box 100; the Maverick brand commanded nearly 73% share of the segment’s carton sales from the distributor.

Market Share by UPC  
Cgarette UPC Share of carton sales
Maverick Menthol Box 100 20.6%
Maverick Box 100 16.9%
Maverick Gold Box 100 9.9%
Maverick Box King 7.6%
Maverick Menthol Box King 5.7%
Maverick Gold Box King 5.0%
Maverick Menthol Gold Box 100 2.6%
Maverick Silver Box 100 2.2%
Grand Prix Red Box 100 2.1%
Maverick Menthol Silver Box 100 1.9%
Market Share by Brand  
Brand Share of carton sales
Maverick 72.5%
Grand Prix 5.5%
Wave 2.0%
Tahoe 0.6%
Other 19.4%

Source: McLane Co.

Click here to download full article