Tobacco: Cigarettes, RYO, E-Cigarettes & Lighters 2014

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Where the Gains Are

C-store sales, 52 weeks ending Dec. 29, 2013

C-store sales of cigarettes fell 1.4%, with units off more than 2% in 2013, according to IRI. The biggest areas of growth in the category could be found in smokeless—unit sales rose nearly 4% for chewing tobacco and snuff, with spitless tobacco up almost 3%. Electronic smoking devices—IRI’s term for e-cigarettes—rose by triple-digit percentages on an expanding base, hitting more than $530 million in sales for 2013.

Roll-your-own (RYO) underperformed in 2013, with dollars off more than 15% and units down more than 16%. Pipe tobacco, however, enjoyed a more than 15% increase in unit sales, according to IRI.

Category C-store sales ($ millions) PCYA Unit sales (millions) PCYA
Cigarettes $51,643.7 -1.4% 8,546.7 -2.1%
Chewing tobacco/snuff $5,004.1 7.7% 1,214.9 3.8%
Spitless tobacco $181.4 3.9% 52.4 2.8%
Total smokeless
tobacco
$5,185.4 7.6% 1,267.3 3.8%
Cigars $2,352.6 -2.7% 1,509.2 2.0%
Electronic smoking
devices
$530.4 176.5% 49.2 203.8%
Pipe tobacco $75.7 7.6% 9.9 15.3%
Roll-your-own (RYO)
tobacco
$58.5 -15.2% 11.2 -16.3%
Total all other
tobacco products
$134.2 -3.6% 21.0 -3.9%
Lighters $538.6 2.8% 368.5 0.1%
Smoking accessories
(pipes, etc.)
$249.6 -2.4% 158.7 -5.1%

Source: IRI


Distributor Data: Cigarettes

Calendar year 2013

Shipments of cigarettes from McLane were off 4.5% in 2013, in dollar terms of average shipments per store per week, with all segments down from the previous year. E-cigarette shipments, meanwhile, rose by nearly 187%.

Segment Avg. shipments per store per week (in dollars) Avg. shipments per store per week (dollar growth) PCYA
Premium $6,659.80 -$328.01 -4.7%
Generic $1,390.60

-$49.29

-3.4%
Subgeneric $140.87 -$3.09 -2.2%
Private label $25.14 -$4.84 -16.2%
Total $8,216.41 -$385.24 -4.5%
Electronic cigarettes $60.32 $39.28 186.7%

Source: McLane Co.


Distributor Data: Premium Cigarettes (C-Stores & Travel Plazas)

Calendar year 2013

The No. 1 premium cigarette UPC shipped by McLane in 2013 was the Marlboro Gold Box King. The Marlboro brand made up 60% of premium-cigarette cartons shipped by McLane.

Market Share by UPC  
Cigarette UPC Share of carton sales
Marlboro Gold Box King 12.4%
Marlboro Red Box King 7.3%
Newport Menthol Box King 5.9%
Newport Menthol Box 100 5.2%
Marlboro Special Blend Gold Box King 4.0%
Marlboro Gold Box 100 3.4%
Marlboro Special Blend Gold Box 100 2.8%
Marlboro Red Box 100 2.5%
Marlboro Silver Box King 2.4%
Marlboro Special Blend Red Box King 2.2%
Market Share by Brand  
Brand Share of carton sales
Marlboro 60.0%
Newport 14.4%
Camel 12.9%
Winston 3.5%
Kool 2.0%
American Spirit 1.9%
Parliament 1.7%
Virginia Slims 1.4%
Salem 1.3%
Capri 0.3%
Benson & Hedges 0.3%
Other 0.3%

Source: McLane Co.

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