Tobacco: Cigars 2014
Year-end 2014 sales data for cigars, flavored cigars, little cigars and more
Flavored-Cigar UPCs: Units and Dollars
C-store sales, 52 weeks ending Dec. 21, 2013
The top-selling flavored-cigar UPC by units and dollars at the stores in Nielsen’s Large Convenience Chain database was the “5 for the Price of 3” pack of Swisher Sweets cigarillos.
|UPC||Unit sales (millions)||PCYA||C-store sales ($ millions)||PCYA|
|Swisher Sweets cigarillos 5 for the Price of 3 pack||15.1||85.7%||$9.0||86.8%|
|Swisher Sweets Save on 2 pouch||12.8||187.3%||$8.2||183.2%|
|White Owl White Grape cigarillos 2 for 99 cents pouch||7.4||>1,000%||$3.6||>1,000%|
|White Owl Sweet cigarillos 2 for 99 cents pouch||5.4||332.1%||$2.7||331.2%|
|Black & Mild Jazz wood-tip single cigar||4.6||>1,000%||$1.8||>1,000%|
|UPC||C-store sales ($ millions)||PCYA||Unit sales (millions)||PCYA|
|Swisher Sweets cigarillo 5 for the Price of 3 pack||$9.0||86.8%||15.1||85.7%|
|Swisher Sweets Save on 2 pouch||$8.2||183.2%||12.8||187.3%|
|Black & Mild Wine Wood-Tip 25-count||$4.6||-8.0%||3.5||-5.5%|
|Backwoods Sweet & Aromatic 5-pack||$4.5||12.2%||4.1||6.9%|
|Black & Mild Wine Plastic-Tip single cigar||$4.4||-19.8%||3.7||-18.1%|
Sources: The Nielsen Co., Swedish Match North America
Pack-Size Share of Volume Sales
C-store sales, 52 weeks ending Feb. 23, 2014
Two-packs picked up nearly 12 points in c-store large-cigar volume share to provide more than 29% of volume sales, closely followed by single packs, according to IRI.
|Pack size||Share of volume sales|
Sources: IRI, Scandinavian Tobacco Group Lane Ltd.
According to research by Management Science Associates (MSA) that examined two years’ worth of retail point-of-sale data, the categories most often included in baskets with large cigars were:
1. Packaged beverages
3. Salty snacks
5. Nonedible grocery
8. General merchandise
9. Frozen foods
Cigars and beer had a particularly close relationship and were purchased together most often on weekends, MSA found.