Tobacco: Cigars 2014

Year-end 2014 sales data for cigars, flavored cigars, little cigars and more

By 
Samantha Oller, Senior Editor/Fuels, CSP

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Flavor Trends: 20 Large Chains

C-store sales, 52 weeks ending Dec. 21, 2013

More than 30% of cigar volume sales for the retailers tracked in Nielsen’s Large Convenience Chain database came from pipe-flavored items.

Volume Share by Type    
Type Volume share PCYA
Pipe 30.4% 6.7%
Sweet 24.8% 22.2%
Flavored 23.1% 8.0%
Natural leaf 15.2% 0.5%
Unflavored 6.4% 41.4%
Premium 0.1% 331.6%

Sources: The Nielsen Co., Swedish Match North America

For the retailers in the Nielsen Large Convenience Chain database, sweet varieties generated more than 41% of flavored-cigar volume sales.

Volume Share by Flavor    
Type Volume share PCYA
Sweet 41.5% 19.4%
Wine 13.0% 0.5%
Grape 12.2% -3.0%
White grape 11.7% 16.5%
Blueberry 5.7% 4.5%
Strawberry 3.2% -21.9%
Vanilla 1.9% 8.5%
Tropical 1.8% NA
Peach 1.6% -36.4%
Honey berry 1.5% 6.4%
Others 5.9% NA

Sources: The Nielsen Co., Swedish Match North America


Category in Focus

Analysis of data from Nielsen’s Large Convenience Chain database for the 24 weeks ending Jan. 18, 2014, by Swedish Match shows that the top five largest contributors to tobacco dollar sales for these retailers were e-cigarette cartomizers, unflavored cigars, sweet pouch cigars, low-price loose moist smokeless tobacco, and natural-leaf pouch cigars. The fastest-declining sales: natural-leaf, grape, white grape and sweet single cigars, and pipe-flavored pack cigars.


Cigar Brands by Units and Dollars

C-store sales, 52 weeks ending Feb. 23, 2014

The top-selling c-store cigar brand by units and dollars in the 52 weeks ending Feb. 23, 2014, was Middleton’s, according to IRI figures.

Units    
Brand Unit sales (millions) PCYA
Middleton’s 468.3 13.3%
Swisher Sweets 343.2 -6.5%
White Owl 211.3 30.0%
Dutch Master 141.1 -14.4%
Garcia Y Vega 106.0 15.4%
Zig Zag 30.9 -26.6%
Pompom Operas 24.1 36.8%
Backwoods 19.6 17.4%
Phillies 19.6 -29.8%
Good Times 16.6 99.0%
Total (including brands not shown) 1,438.2 4.5%
Dollars    
Brand C-store sales
($ millions)
PCYA
Middleton’s $696.9 0.3%
Swisher Sweets $476.2 -6.1%
Dutch Master $250.1 -9.6%
White Owl $244.9 5.2%
Garcia Y Vega $134.5 13.8%
Backwoods $88.8 11.4%
Djarum $39.9 11.3%
Phillies $34.1 -30.5%
Zig Zag $32.7 -25.2%
Pompom Operas $17.8 84.8%
Total (including brands not shown) $2,163.5 -1.3%

Sources: IRI, Scandinavian Tobacco Group Lane Ltd.

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