Angel Abcede
Articles by
Angel Abcede
Page 92Loyalty: Bringing Home the Beacon?
For c-store retailers, the allure of messaging fuel-only customers with enticing in-store deals has undeniable appeal. However, those beacons are pinging into nowhere—at least for now.
Mobile Technology: Currency Exchange
The world of prepaid and gift cards is about to undergo a sweeping transformation, and smartphones and digital habits are the catalysts. The foundational shift comes from the growing use of mobile phones as transactional devices.