A limited-time offer can be a way to test new products that then become part of the regular offerings, from food items to candy, lighters or flowers. An LTO can also give convenience retailers the opportunity to add variety while keeping the menu tight.
Plunge in oil prices sets the stage for record margins and boost in in-store sales. Also In This Issue: Profitability skyrockets for top performers! Other channels seek to redefine convenience! The economy enters a new stage. The growing health-and-wellness trend. Fuel demand; oil's slide; multicultural momentum; and data, data, data!