The c-store industry has risen to many challenges. We have added a variety of food options, many prepared in-house or delivered fresh daily. We’ve ramped up the selection and quality of product in our stores and expanded our beverage offerings. But is it enough?
The image of the convenience-store industry continues to change and more readily address the changing market. Market leaders are building bigger and brighter stores and offering higher-quality food products. These competitive forces elevate the entire industry.
The recent credit-card data theft at Target is a striking reminder of how tightly our retail brand name is tied to the trust of our customers and how it can be shattered in an instant with the loss of our customers’ data.