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Biography

Kevin Higar

Author, Foodservice Marketing Consultant...

Articles by
Kevin Higar

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CSP Magazine

Opinion: Giving Customers Control

Do you operational processes make customers feel a lack of control?

CSP Magazine

Opinion: Ultimate Workout Partner: The C-Store

I’ve noticed some very interesting correlations between certain convenience-store target audiences and individuals who exercise.

CSP Magazine

Industry View: Behold the Hot-Chocolate Bar!

This year, I truly believe the time and consumer mindset is ready to take this decadent beverage to the next level: I’m talking a hot-chocolate bar!

CSP Magazine

Road Trip Reflections

A cross-country trip shows an experience foodservice marketer how passion, the ‘hospitality gene’ and monstrous pancakes can help create successful coffee programs.

CSP Magazine

Industry View: Getting a Taste of Inspiration

Many restaurant and c-store menus offer too many products. Food costs and waste can become an issue. Offer too few, and customers may be inclined to go elsewhere because there isn’t anything available that satisfies their cravings. How can retailers strike the right balance?

CSP Magazine

Final Word: The Strategic Squeeze, ‘Creepy-Free’

“Creepy-free” consumer intimacy: This trend seemed to first find legs in the fast-casual arena, where concepts offered, as one of their fundamental tenets, an air of personalization.

CSP Magazine

Fears, Franks & Fierce Marketing

I’m sure your business-improvement list addresses ways to attract and retain more customers. Here, perhaps, is a solution for your list: three critical elements of effective local store marketing programs.

Stop and Look Around

"Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That, my friends, is Ferris Bueller genius.

Strong Coffee-Bar First Impressions

As I sit down to write this column, kids are getting ready to begin another school year. My mother, an avid mall walker, can’t wait for these youngsters to get back in the classroom and out from underneath her feet.

CSP Magazine

On Speedos, Segmentation and Summer

It’s officially summertime, and you know what that means: time to start mowing the lawn in my Speedo with matching flip-flops while vigorously waving at every car that surprisingly passes by the house only once.

CSP Magazine

Walk a Meal in Customers' Shoes

If you’re like me, by now most 2013 New Year’s resolutions are hanging on for dear life.

CSP Magazine

Embrace Blasts from the Past

“Nothing could be finer than to emulate the diner …”

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