Michelle Barry is president and CEO of Centric Brand Anthropology. Reach her at [email protected].
Existing convenience-store food offerings are plain and perceived as unhealthy. To what extent should c-stores pursue health trends in new offerings?
Stores are identified and defined by what they are “good for.” Which begs the question: What are c-stores good for?
Today, consumers want “convenience plus,” and there’s one big problem. Food culture has shifted in the United States over the past two decades in some very profound ways.