Mike Lawshe

Do you want to be known as the store that has the best selection of cold beverages, or the store that listens to and cares about its customers? Guess what? You can do both.

Mike Lawshe on marketing in the age of Trump

We are so busy answering emails, texting and heading out on our next venture that we often don’t see what is right in front of us.

The challenge, as with all marketing, is to embrace the trend and create a buzz that will capture the imagination of the customers and increase your sales.

I can honestly say that in the design business, the more I embraced change, the more successful we have been as a company.

Sure, there are difference between generations, but designing a store for one age group might be a pleasant surprise for another