In the early days of the dot-com era, a Roaring ’20s euphoria permeated the air. A new economy—one virtual, without bricks and stones or checks and balances—would rapidly transform the Macy’s, IBMs and Coca-Colas of the world into anachronisms.
When Steve Ballmer recently announced his retirement from Microsoft, his departure did not exactly command the prose used to describe his revered predecessor, Bill Gates. And for good reason: Ballmer lost touch with consumers.
It was a few years ago when CSPexamined the true value of one-tenth of a penny, explaining how Murphy Oil mined hundreds of thousands of dollars by focusing on that often-ignored fraction. Today, we ask a question about something so assumed, so ingrained, so reflexive that perhaps many of us have never before asked the question: Why?
Plunge in oil prices sets the stage for record margins and boost in in-store sales. Also In This Issue: Profitability skyrockets for top performers! Other channels seek to redefine convenience! The economy enters a new stage. The growing health-and-wellness trend. Fuel demand; oil's slide; multicultural momentum; and data, data, data!