Cash back, rewards, budgeting tools, digital engagement: General-purpose-reloadable (GPR) cards are no longer synonymous with the unbanked and underbanked. In fact, there’s a new term for customers of this rapidly growing prepaid segment: the “self-banked.”
Determining the best location for a gasoline station is fairly straightforward. You examine local demographics and traffic patterns, plus the surrounding competition and their fuel volumes, among other factors. But where do you position sites to sell a fuel that does not (yet) have much—if any—demand?
Plunge in oil prices sets the stage for record margins and boost in in-store sales. Also In This Issue: Profitability skyrockets for top performers! Other channels seek to redefine convenience! The economy enters a new stage. The growing health-and-wellness trend. Fuel demand; oil's slide; multicultural momentum; and data, data, data!