Samantha Oller
Articles by
Samantha Oller
Page 63GM: The Lowdown on General-Purpose-Reloadable Cards
Cash back, rewards, budgeting tools, digital engagement: General-purpose-reloadable (GPR) cards are no longer synonymous with the unbanked and underbanked. In fact, there’s a new term for customers of this rapidly growing prepaid segment: the “self-banked.”
Millers Lets the 'Swoosh' Go
Brand refresh puts convenience-store retailer front and center for growth
Determining the best location for a gasoline station is fairly straightforward. You examine local demographics and traffic patterns, plus the surrounding competition and their fuel volumes, among other factors. But where do you position sites to sell a fuel that does not (yet) have much—if any—demand?