There’s a common trajectory for c-store retailers entering the foodservice fray: Coffee sales beget breakfast sales, breakfast begets lunch, and lunch begets dinner. But some convenience retailers have cracked the code, and the solution involves chicken. And darn good biscuits.
While most consumers don’t know how much protein they need in a given day, they continue to demand types of protein other than traditional center-of-plate lunch and dinner options. Much of this is fueled by the trend toward on-the-run consumption and mini-meals throughout the day.
Aggressive price positions on mainstream teas, juices, energy drinks and flavored waters have often been de rigueur. But as competition percolates across single-serve subcategories, it’s not uncommon to see aggressive pricing for premium and superpremium brands, too. This troubles some retailers.
In the retail world, middle-tier product varieties can often get pinched at the flanks--the victim of sales declines coming at the expense of smaller and larger brand counterparts. Welcome to the world of the standard-size 1.55-ounce candy variety, a longtime driver of chocolate impulse sales.
Reilly Musser knows her customers love the new “hand-to-mouth” confection products—resealable, shareable pouches of unwrapped, bite-sized sweets. Musser, category manager for Santa Clara, Calif.-based Robinson Oil, which has 18 Rotten Robbie c-stores and a few kiosk-type locations, sees the upside of the trend toward bite-sized.