In today’s cluttered marketing landscape, marketers need a way to connect with their customers in a more targeted and personalized manner. The key to unlocking this potential is data. Data can provide insights into your customers to help your brand better market to each individual and maximize revenue.
In this webinar, we will discuss how to use customer data to improve campaign performance, send more meaningful and behavior-changing targeted messages, and nurture your customers into loyal, frequent visitors.
Are you set up for success in 2018? Do you have all the levers you need to ensure a profitable year? There are just nine main messages you need to generate material value for your brand. These messages have been researched and refined for more than a decade of partnerships with more than 350 brands.
With Dr. Scott Gottlieb taking the helm of the U.S. Food and Drug Administration (FDA) as its new commissioner, the tobacco industry has seen a shift in policy—one with a new focus on nicotine levels in cigarettes, while at the same time, choosing to review the agency’s stance on reduced-harm products such as e-cigarettes and vaping.
E-Commerce vs. Brick-and-Mortar: How to fend off the threats of Amazon
Amazon is taking the retail brick-and-mortar industry by storm. With recent initiatives, the company is working to be more convenient for their customers and provide even more products and solutions. With these new threats coming into the market, what can convenience stores do to compete?
Digital Reputation Management for Fuel Retailers and Convenience Stores
As more consumers visit the web and mobile apps for fuel purchase information and advice, the trend has given rise to a critical function for fuel retailers and convenience store owners: digital reputation management. In this webinar, we bring in the experts to show you how to build and leverage a strong online reputation to increase customer satisfaction, loyalty and revenue.
Foodservice can be a profitable venture, but only if you keep a close eye on your margins. Join us on September 13 for a free webinar, sponsored by CSP and ADD Systems, as we discuss ways to maximize your foodservice margins.
In the presentation attendees will take a look at:
Fuel discounts are a big driver for increased foot traffic at your pumps, but they can also become more of an entitlement for your customers instead of a reward that they earn.
In this webinar, you’ll learn how to boost your brand’s revenue and customer loyalty by making small changes to the way you give out fuel discounts. You’ll learn at least one new idea you can use right away to drum up your fuel and in-store sales.
Confessions of a Tech Giant: How One C-Store Made the Entire World Its Box
How did one tech giant with millions of customers around the world manage personalized, one-to-one marketing with its customers? In this webinar, you will learn how one of the biggest retailers uses data and digital technology to know who their customers are and engage them with relevant offers and information.
Despite the upbeat signals that the Trump administration is sending the business community in general, state and local taxation and regulation continue to dog retailers into 2017.
Everything from raising the purchasing age of tobacco to 21 to new rules on zoning and digital coupons are emerging in the form of proposed legislation. In addition to those concerns, the relative uncertainty surrounding the FDA under President Trump is anything but settled.
The Evolution of C-Store Loyalty: Past, Present & Future
Loyalty as a marketing tool is a principle that has existed for ages. Its foundation is simple: Reward customers with promotional offers and discounts so you can keep them coming back.
In the past, paper was the status quo, but today is the age of digital marketing. The ultimate goal for c-store marketers is no longer simply getting your brand name out there. Now it’s gathering real-time data about your customers and engaging them in direct, relevant communications.
Tobacco Update - Featuring Nik Modi and Joe Teller 11-11-15
It had become a mantra—cigarette sales will decline each year by 3% to 4%.
But something has happened in 2015. Instead of declining or perhaps staying flat, cigarette sales are growing.
Is this just a blip or are we seeing a reversal in fortunes for the industry’s single largest category?
In our 2ndTobacco Update webinar of the year, RBC Capital Markets | Equity Research tobacco analyst Nik Modi will offer his thoughts into the cigarette business and how convenience operators should respond.
Don’t Pay That Fuel Invoice…Until You Confirm the Accuracy of Fuel, Freight and Taxes
The complexity of fuel contracts, price volatility, and tax changes make it difficult to create a fully accurate bulk fuel invoice. Because of this, fuel supplier invoices are often wrong—and sometimes very wrong. Across the industry, bulk fuel invoices with errors of $15 or greater occur roughly 25% of the time, and it is not uncommon to see error rates as high as 55%.
Turning Increased Fuel Demand Into Increased Fuel Profit
In 2014 and for much of the current year, the convenience-store industry has enjoyed unparalleled profits at the pump. While this is reason to rejoice, we know all too well that prices and profits are fickle—and that 25-cent per-gallon margins can turn on a dime.
What is long-lasting is how you manage your inventory supplies, ordering and forecourt strategy. Veeder-Root and CSP will host a one-hour webinar on July 30, 2015 that will explore new strategies on how you can grow your margins and volumes. Attendees will learn:
Today’s on-the-go lifestyle means that convenience, portability and saving time are all top of mind for consumers during the morning daypart. For operators, meeting these consumer needs is crucial for success in today’s competitive market. But with quick-service restaurants leading the breakfast charge, how can non-commercial operators and retailers effectively compete for a bigger share of consumers’ morning dollars?
Tobacco Update - Featuring Nik Modi and Joe Teller 051415
Are you still trying to figure how best to manage your tobacco category?
You're not alone. The Rise and subsequent deceleration of the vapor/e-cig segment has prompted many retailers to explore growth opportunities in cigarettes, cigars and smokeless, while still investing in the nascent electronic segment.
But where are the opportunities? And what are the regulatory clouds starting to surface across local and state legislatures?
Tobacco Update - Featuring Nik Modi and Joe Teller 121014
Not even a year ago, we talked about the surge of electronic cigarettes.
It's amazing what can change in less than 12 months. Sales of e-cigs have flattened, seemingly replaced by the rapidly expanding world of e-vapors. The FDA has issued its deeming regulations on the other tobacco product segment, including cigars and e-products.
The True Cost of Crime: Can Your Business Return To Normal?
It’s an unspoken yet unmistakable truth: C-Stores are a top target for crime.
According to the FBI’s Uniform Crime Report, convenience stores and gas stations incurred nearly 22,000 robberies in 2010-2011, and tragically, some ended with tragic outcomes.
C-stores are high targets for violent crimes and for understandable reasons. We are in virtually every neighborhood, are often 24-7, remain a cash-heavy business, and often have no more than 1 or 2 workers on a shift, especially at night.