The Evolution of C-Store Loyalty: Past, Present & Future
Loyalty as a marketing tool is a principle that has existed for ages. Its foundation is simple: Reward customers with promotional offers and discounts so you can keep them coming back.
In the past, paper was the status quo, but today is the age of digital marketing. The ultimate goal for c-store marketers is no longer simply getting your brand name out there. Now it’s gathering real-time data about your customers and engaging them in direct, relevant communications.
The future will revolve around leveraging this valuable data in order to segment, target, send relevant messages, and measure campaign effectiveness.
On May 17, CSP and Paytronix will present a one-hour webinar that will discuss what the future of loyalty looks like and best practices for c-stores as they seek to learn more about their customers and target them effectively. Attendees will also have an opportunity to ask questions specific to their own locations.
Register now to learn how to live in the future as a c-store marketer.