Industry Insights: Segmentation Study of Independent C-stores - Part 1
“But I’m different!!!”….or are you? Each convenience store owner or operator believes in his/her heart that his/her store is “different” from the independent store across the street or the chain store down the road. The dynamics and variability of the convenience channel have indeed created an extremely diverse and fragmented trade-class. But just how different, or similar, are you to other stores and what are the factors that drive differences in store performance?
Which segment describes your store(s)? Read more here to see a summary of these eight segments, and stay tuned for upcoming updates to learn more about the characteristics of each segment.
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