10 Secrets of Craveable Foodservice

By Christine Lavelle on Apr. 27, 2023

When someone has a food craving, they usually want it now! That makes convenience stores the ideal place to serve craveable food. Recent consumer survey data from Technomic shows that “the need to ...

Menu Innovation

Apr. 27, 2023

Adding to or changing a menu is often one of the most challenging tasks a retailer faces. Before moving to product development, retailers should study their sales data to be sure the product idea is s...

10 Secrets of Craveable Foodservice

Be In It to Win It

Apr. 27, 2023

Several c-store chains are winning in the craveability space with a core signature item that draws people in. “If I'm a retailer thinking about how do I maybe snag a couple of those QSR occasions, ...

10 Secrets of Craveable Foodservice

Drive Impulse

Apr. 27, 2023

Satisfying a craving generates unplanned visits. For c-stores, impulse stops represent about 61% of all visits, said Robert Byrne, director, consumer and insights, of Technomic, a sister data compa...

10 Secrets of Craveable Foodservice

Snack Time

Apr. 27, 2023

“Cravings are most prominent during two dayparts,” Byrne said. “Specifically, those are during the afternoon snack and during the late nights.” He said this holds true across all operator segments,...

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10 Secrets of Craveable Foodservice

Build a Brand

Apr. 27, 2023

One of the questions in the Technomic survey addresses brand ratings. “We ask the consumer to rate the brand, as well as profiling the occasion,” Byrne said. Consumers rate brands for craveable items ...

10 Secrets of Craveable Foodservice

Learn From the Best

Apr. 27, 2023

When a chain gets top ratings in a Technomic survey, meaning respondents selected “very good” and “good” most often, Technomic follows with an open-ended question, asking: What items do you think are ...

10 Secrets of Craveable Foodservice

Consider Uniqueness

Apr. 27, 2023

“A craveable purchase is something that is borne out of an unplanned or impulse occasion, so you have to think about options carefully and strategically when you're thinking about innovating for that,...

10 Secrets of Craveable Foodservice

Sandwich Favorites

Apr. 27, 2023

When Technomic aggregates data from all the convenience stores it tracks to determine the top craveable items, sandwiches are No. 1. “That could be breakfast sandwiches or regular sandwiches,” Byrne s...

10 Secrets of Craveable Foodservice

Know the Competition

Apr. 27, 2023

In QSRs, top-rated brands for craveability include Krispy Kreme, Coldstone, Cinnabon, Culver’s, White Castle and Dutch Bros. “It's not exclusively based on sweet, although those top brands that rat...

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10 Secrets of Craveable Foodservice