10 Surprising Twists in CBD and Cannabis in 2020

10 Surprising Twists in CBD and Cannabis

By Melissa Vonder Haar on Oct. 28, 2020

Cannabidiol (CBD) products came to store shelves last year in a hail of uncertainty.

1. Still No FDA Regulations in Sight

Oct. 28, 2020

When asked to name the biggest twist of 2020, Lukas didn’t cite COVID-19 or the recession

10 Surprising Twists in CBD and Cannabis in 2020

2. Ingestibles Take Off in C-Stores

Oct. 28, 2020

According to IRI data through June 2020, mainstream retail CBD sales were up 89% year over year

10 Surprising Twists in CBD and Cannabis in 2020

3. Testing Woes

Oct. 28, 2020

The FDA’s July 9 testing report documented lab testing of CBD products between 2014 and 2020.

10 Surprising Twists in CBD and Cannabis in 2020

4. Moving Beyond CBD

Oct. 28, 2020

When examining the FDA’s testing report, something else stood out to Havens.

10 Surprising Twists in CBD and Cannabis in 2020

5. Drinkable and Inhaleable Products Surge

Oct. 28, 2020

Another set of trends emerging from the dispensary channel: infused beverages and smokeable products.

10 Surprising Twists in CBD and Cannabis in 2020

6. Retailers Think Outside the Box

Oct. 28, 2020

In a channel where consumers spend an average of three to four minutes in the store—and only 21 seconds at checkout, per NACS data—education of a complex new category was always going to be a challenge

10 Surprising Twists in CBD and Cannabis in 2020

7. Reliva Acquired by a Cannabis Power Player

Oct. 28, 2020

Though the mainstream CBD industry is still in its infancy, M&A activity is already picking up.

10 Surprising Twists in CBD and Cannabis in 2020

8. COVID Shifts Sales

Oct. 28, 2020

It wouldn’t be a story about 2020 without mentioning COVID-19

10 Surprising Twists in CBD and Cannabis in 2020

9. CBD Thrives in the Age of Self-Care

Oct. 28, 2020

CBD manufacturers are prohibited from making any form of health claims, but that hasn’t stopped consumers from educating themselves on the positive effects

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10 Surprising Twists in CBD and Cannabis in 2020