In the past few years, Cumberland Farms has been shaking up its beverage offerings while continuing to deliver competitive price points. The Westborough, Mass.-based chain rebranded and redesigned its Hyperfreeze frozen beverage but kept it the same price (89 cents). A few years ago, Cumberland Farms also added a flavor station where guests can customize five varieties of 99-cent coffee for free. The c-store promotes featured flavor profiles from the flavor station on social media.
Earlier this year, the retailer launched private-label iced lattes for $2.59 per single-serve bottle.