For Family Express Corp., fresh applies to more than its Cravin’s Market pizzas, wings and baked goods. The Valparaiso, Ind.-based chain keeps its beverage lineup fresh with seasonal limited-time offerings, such as its Spiced Apple Cider last fall. The brand also differentiates itself with its European Cafe espresso drinks and Java Wave coffee bar featuring slow-roasted, small-batch Arabica beans.
Last summer, Family Express launched Java Wave Cold Brew Coffee, which is steeped in filtered water for 20 hours. Guests can also find fresh offerings in the cold case. Each day, trucks deliver milk and other products from the company’s commissary and distribution facility. Working to offer a competitive price point, Family Express offers deals such as 99-cent Squeeze Freeze frozen drinks.