Sheetz debuted its Candy Crunch Milkshake LTO in early March in honor of Unicorn Day on April 9. The creamy, fruity concoction, available at all Sheetz locations for $2.99, came topped with crushed Jolly Rancher bits. To further promote the offer, Sheetz urged fans to Tweet pictures of their sparkly beverages using the hashtag #CrushedIt for the chance to win a $50 gift card. Overall, Sheetz’s beverage program is performing well, with 66% of consumers who ordered a made-to-order beverage from the chain rating its quality as “very good,” according to Technomic’s Consumer Brand Metrics.

Photo courtesy of Sheetz