Argo Tea recently gained consumers’ attention with the launch of its Purple Hibiscus Horchata, a hibiscus and berry-blended concoction mixed with cinnamon and soy milk. Besides fruitiness, the hibiscus aligns with younger consumers’ interest in ethnic beverages, according to Technomic’s 2017 Flavor Consumer Trend Report. The brand offers other hibiscus-based beverages including Hibiscus Apple Cider, Hibiscus Lemonade and Hibiscus Tea Sangria.

Photo couresty of Argo Tea