When every cup of coffee is as unique as the person making it, customization is king at Whitehouse Station, New Jersey-based QuickChek, which is owned by El Dorado, Arkansas-based Murphy USA, which has 1,733 stores. With a self-serve coffee bar featuring classic roasts and flavors, iced coffees and rotating flavors like the nostalgic Boardwalk Blend in June and the festive Kris Kringle Blend in July, there’s always something for QuickChek’s customers. For those thirsting for a more elevated option, customers can enjoy made-to-order, espresso-based coffee.
Featuring locally roasted coffee and espresso beans, hot and iced coffee is brewed fresh throughout the day. The fully customizable, self-serve setup empowers customers to create their perfect cup, complete with a range of dairy and plant-based creamers, syrups and toppings at no extra charge.
At the self-serve coffee bar, customers can choose from: eight hot coffee options, three iced coffee options, more than 20 milk and plant-based creamer options, four syrup flavors and five toppings.
For a limited time, QC Rewards members can enjoy any size self-serve coffee, hot or iced, for 99 cents when they purchase a breakfast sandwich or burrito. To add an extra shot of appreciation, members can redeem a free self-serve coffee—hot or iced in any size—for 250 points.
Maintaining this high level of personalization has become a cornerstone of the program, ensuring every cup reflects individual preferences.
Customer comment: “They have deliciously fresh-cooked sandwiches and soup. Employees are typically cheerful and helpful. Fountain drinks and coffees stations are great. Store is always clean and well organized.”