Thorntons says its freshly brewed coffee program is a great example of how the company delights its customers on every visit. With its bean-to-cup machines, customers are offered freshly brewed coffee using high-quality beans 24/7. Thorntons also offers a wide variety of customization condiments. In 2024, more than 7 million hot and cold cups were sold. 

Innovation will continue, the company said, and it will build on its bean-to-cup equipment with offers like a fresh milk, premium espresso cup and a convenient, quality, 24/7 offer to its pro drivers. 

The Louisville, Kentucky-based chain, owned by Chicago-based bp America, continues to lean into promotions and offers through its Refreshing Rewards program to its loyal customers and through social media to attract new guests.

Customer comment: “This was one of the nicest Thortons I had ever been to. It was very clean, well organized and well stocked. There was a wide variety of foods and there were tons of options for coffee creamers as well. It just was a very nice and efficient establishment.”