Beer/Alcohol: Mike Varallo
Mike Varallo, assortment manager at Wawa, Wawa, Pa., is going all in on the ready-to-drink (RTD)/canned cocktail segment.
Delivery/Loyalty: Shianna Peace
“What’s not to love about data?” That’s the view of Shianna Peace, loyalty manager at Altoona, Pa.-based Sheetz. Using data insights to not only learn about customers but to then create messaging that resonates with them is what she loves about her category.