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2023 Beverage Report: Liquid Leaders

retail trends in packaged beverages

2023 Beverage Report: Liquid Leaders

Carbonated Soft Drinks Lag

 Mar. 20, 2023

Fewer people going out during the pandemic affected c-stores, Hemphill said, leading to a big drop in CSD sales in 2020, the 16th straight year of declines. In 2021, “People started going back into co...

2023 Beverage Report: Liquid Leaders

Sports Drinks Sustain

 Mar. 20, 2023

This category is experiencing a similar dynamic to energy: fairly concentrated with leaders—Gatorade, Powerade—at the top but new players like Body Armor entering the market, Hemphill said. “Because o...

2023 Beverage Report: Liquid Leaders

Alcohol Evolves

Mar. 20, 2023

Hard seltzers and ready-to-drink alcohol cocktails are what’s growing in alcohol, Hemphill said. Hard seltzers, however, have slowed in 2022 and have taken “a bit of backseat to other alcohol alter...

2023 Beverage Report: Liquid Leaders

2023 Beverage Report: Liquid Leaders

By Chuck Ulie on Mar. 20, 2023

Retail trends in packaged beverages

2023 Beverage Report: Liquid Leaders

Bottled Water Healthy

Mar. 20, 2023

Bottled water is a remarkable category, Hemphill said, that segments a variety of ways. Of most interest to c-stores is the single-serve clear plastic bottle of still water, which is about 70% of the ...

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Celsius Sparkling Raspberry Peach

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Celcius Sparkling Lemon Lime

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ZOA Energy Cherry Limeade

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2023 Beverage Report: Liquid Leaders

Milk and Juice Challenged

Mar. 20, 2023

Milk and juice have underperformed in recent years. “Milk is a challenging category because you have a lot of competition with the dairy alternatives like almond milk and oat milk and others,” Hemp...

2023 Beverage Report: Liquid Leaders

Drilling Down

Mar. 20, 2023

Bill Nolan, a partner with the Phoenix-based Business Accelerator Team, said unit growth in certain cold vault subcategories is very good news considering a declining c-store customer count versus pre...

2023 Beverage Report: Liquid Leaders

The Big Picture

Mar. 20, 2023

Remarkable price increases driven by inflation were the name of the game in beverages in 2022, helping categories that were soft in volume, such as carbonated soft drinks (CSDs), to grow in revenue, s...

2023 Beverage Report: Liquid Leaders

Energy Drinks Vibrant

Mar. 20, 2023

Energy drinks are the best-performing category for two reasons, Lyons Wyatt said. First, prices haven’t risen as much compared with other categories, and second, it’s popular with the “home-centric li...

2023 Beverage Report: Liquid Leaders

CBD Drinks Vary

Mar. 20, 2023

CBD drinks are a “challenging environment,” Hemphill said. “It’s a bit of a patchwork situation because most of the regulatory rules and laws are taking place at the state level.” “I think the mark...