Louisville, Ky.

KFC warned fans that they are “gonna need a bigger mouth” for the chain’s Double Crispy Colonel Sandwich. The menu item one-ups the Crispy Colonel Sandwich with an additional piece of double-breaded fried chicken. To promote the limited-time offer, KFC enlisted the World’s Strongest Man, Hafþor Julius Bjornsson, to set the world record for pulling the most chicken sandwiches at one time in the arm-over-arm pull.

Photograph courtesy of KFC