Channel: Convenience store
Headquarters: Irving, Texas
With the opening of a test store in March in Dallas, 7-Eleven Inc. is trying its hand at integrating the Laredo Taco Company foodservice brand that it acquired with its purchase of the Stripes c-store chain into its own sites. In the test store, the retailer is piloting an expanded Laredo Taco menu in which customers can try new signature entrees and sides. Additionally, 7-Eleven is also deploying a new Street Taco menu with seven meat choices served on corn tortillas.