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A novel year drives unexpected consumer preferences in candy sales
In 2020, consumers searched for distractions to take their minds off the stress of the pandemic
CandyRific knows a little bit about novelty products.
One big trend we’re seeing is consumers’ demand for bulk and larger pack sizes
As much as nonchocolate sales dominated the candy category in c-stores in 2020, the gummies subsegment was the real hero
Candymaker Promotion In Motion (PIM) saw seasonal success with updates as simple as unique packaging.
Within the candy category, gum and mints certainly took the worst beating
Dodge of Mars says he hopes to continue the move to help consumers forget about the challenging year they’ve just faced
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