Dodge of Mars says he hopes to continue the move to help consumers forget about the challenging year they’ve just faced.

“For example,” he says, “in-store, we’re exploring merchandising opportunities around new moments, and ... we’ll be launching the 2021 Never Stop Summering promotion program that will offer retailers one cohesive summer portfolio and tap into other at-home and on-the-go activities during the summer season. This will keep shoppers engaged throughout the long promotional period and drive basket building and conversion.

“Outside of the store,” he says, “we anticipate more deliveries via apps like DoorDash will be supplemented with our products to offer a small moment of joy for the consumer while increasing basket size for the retailer.”