CPGs want to speak directly to customers, but what about marketing dollars?
Convenience stores and truckstops see a lot of overlap in product offerings, but there are just as many unusual offers to accompany the more traditional ones. Here's a down and dirty look at the similarities and differences.
For c-store retailers, the allure of messaging fuel-only customers with enticing in-store deals has undeniable appeal. However, those beacons are pinging into nowhere—at least for now.
But which channel saw biggest increase?
The world of prepaid and gift cards is about to undergo a sweeping transformation, and smartphones and digital habits are the catalysts. The foundational shift comes from the growing use of mobile phones as transactional devices.
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