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Beverages

Heineken Launches New 'Star Bottle' Design

 Sep. 18, 2012

Major beer importer Heineken USA has announced that for the first time since 1946, Heineken has redesigned its green bottle for U.S. consumers.

Beverages

Dos Equis Launching 'Masquerade' Retail Program for Halloween

 Sep. 07, 2012

Leveraging mobile, online to give consumers access to "mysterious" offers, content

Beverages

Tecate Michelada Launches in U.S.

Sep. 05, 2012

Recipe adds lime, spices, chili pepper to traditional brew

Beverages

Bud Samples 'Project 12' Brews During Made in America Festival

Aug. 31, 2012

Brewmasters who created 'ZIP code' beers share them with festival-goers

Beverages

Newcastle Brown Ale Brings Back Limited-Edition Werewolf

Aug. 30, 2012

Using lore of mythical creature to sell more beer this fall

Beverages

New Beer Promotions Feature Corona & Pacifico

Aug. 22, 2012

Crown Imports brings fans to the game, "locals-only" experiences

Beverages

Beer Edges Out Wine as Drinkers' Beverage of Choice

Aug. 21, 2012

Gallup poll documents Americans’ drinking habits

Beverages

Judge Strikes Down Ky. Ban on Grocery, Gas Station Liquor Sales

Aug. 15, 2012

But may remain in place until other legal issues sorted out

Beverages

Bud Light Platinum Upsizes

By Jennifer Bulat on Aug. 14, 2012

New 22-ounce size created for the c-store industry, Brito says

Beverages

Skyfall Retail Program Coming From Heineken

Aug. 09, 2012

Fall promotion leverages partnership with newest film in James Bond franchise

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