car wash


Convenience Stores and Car Washes: Building a Profitable Future

For c-store retailers looking to boost revenues, the car wash represents a significant opportunity.


Warren Day Added to OPW Leadership

New addition brings experience from ICS, Honda and Danaher

Brands join forces for custom delivery system

Deal creates a direct installation and service company

Initiative works with both single-sale and subscription programs

Many c-stores have improved the efficacy and efficiency of their wash options, and some have added convenient options such as mobile purchasing, loyalty programs, subscription packages and more, helping to keep consumer retention high.

From location to added features to pricing, every car wash owner has an individual sales strategy. There are, however, five secrets that all successful car wash owners utilize to maximize their revenue.

Heading into 2021, there are several revenue strategies and new service offering opportunities for operators of vehicle wash locations that feature touchless or soft-touch in-bay automatic (IBA) wash systems, whether they are traditional standalone operations or retail fueling/convenience store sites.

As these factors foretell more c-store consumers making purchases beyond the pump, retailers can benefit by optimizing their offerings—including their car wash—to maximize efficiency, boost quality, and convert new customers.

The unique styles of wash can go beyond just personal preference; they can be a major determinant in the business model of a car wash, from vehicle loading, to various cleaning technologies, to cars-per-hour capabilities and revenue per car, to the level of clean and shine.

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