carbonated soft drink

Snacks & Candy

Super Bowl Commercials Earn ROI Long Before Kickoff

Prior to a single spot being aired during Super Bowl XLVIII, brands including Budweiser, Bud Light and Volkswagen saw multi-million dollar returns from the pre-screening of their Super Bowl advertisements on YouTube.

Beverages

Fluid Thoughts Blog: The Super Bowl of Beverage Ads

Which spots built a brand, and which actually sold product?

CSP presents its 2014 Beverage Report to assess the past year of the major subcategories and where they might go in convenience stores in the future.

Ends push for candy, snack company to pursue PepsiCo merger

Extends PepsiCo relationship with exclusive products

Pepsi expands beverage line to reach new daypart

Nooyi to critics: No snack-soft drink split

Latest data shows cold weather, holidays as key factors

Citrus soda flavor joins Pepsi as unusual flavoring

Obamacare adjunct aimed at reducing health-care costs

  • Page 42