CBD in Retail - Research

CBD/Hemp

Meet Today’s CBD Consumer

Data, interviews draw picture of who’s buying, where, when and why

CBD/Hemp

Most CBD Labeling Accurate: Report

Independent testing shows 84% of products contain more cannabidiol than advertised

Regulatory outlook remains gray due to FDA uncertainty and mixed enforcement messages

Retailers test the growth potential of cannabidiol products but remain cautious

C-stores commanded the highest share of dollar sales