cold vault

Beverages

Building a Premium Profile in Alcohol Beverages

Manufacturers invest in lifestyle positioning

Beverages

Bottled Waters Fight for Space in Crowded Category

Companies strive for differentiation as market increasingly going to lowest bidder

Move comes after glass found in some bottles

Lawmakers pursue eliminating rules differentiating between spirits-based beverages and those made from malted barley or fermented sugar

Deal with Intrastate Distributors covers population of more than 4.4 million

Packaged beverage, foodservice and snacks hit the gridiron

Another, a new soda, honors National Pie Day

Beverage offered in regular, sugar-free versions

New players in both segments could change the look of the cold vault

Collaboration expands assortment of beer, wine and spirits available to online shoppers

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